To promote SUDAFED new head congestion medicine, we created Bonnie, the snowglobe lady, amplifying the head cold symptoms to another level. Through Bonnie, we showed consumers we get how they feel and are here to provide powerful relief. As the red is always the dominant color of Sudafed the brand, we dynamically introduce blue in this campaign to symbolize the new look but keep the brand equity.

This campaign includes 15s and 6s online videos, social videos, digital banners, OOH and website

Role

Art direction

The team

Rob Colucci (Copywriter), Lauren McNally (Copywriter), Winnie Chang (Creative Director), Amy Carvajal (Executive Creative Director), Tiago Hoisel (Illlustrator), Nathan Love (Production)