Dell is constantly evolving their technology to keep up with human innovation. To celebrate their 40 years anniversary, we created kaleidoscopes of Dell products blooming on one of the most iconic out-of-home: Las Vegas Sphere.

Role: Concept, Art Direction

The team

Niraj Zaveri (Executive Creative Director), Justin Ebert (Executive Creative Director); Becky Armentrout (Group Creative Director); Susan Corbo (Group Creative Director); Marty Allen (Copywriter); Sphere (Production)