Inspired by heat map, I created this branding for JUJU STUDIO, an event space design company.
In December 2023, the Advertising Club of New York hosted its 16th Annual Out-of-Home: NOW event, a pivotal and highly anticipated gathering in the Out-of-Home (OOH) industry. This event attracted over 400 key players, including decision-makers and influencers from marketing firms, agencies, and tech companies. I was tasked with branding the event, from online engagement to final event stage, throughout all the touchpoints.
Yue Wang Spices & Seasoning is a Chinese Spice company aimed at helping you be a better cook. Their products range from cooking ingredients to blended powders and sauces, and are sold across China.
Now as more and more younger people go into the kitchen, they want to make their brands more fun, exciting and appealing. Thus, they decided to revamp the look & feel, and built new logos, packaging and further design applications.
岳旺调味是一家产品线很广，畅销国内的调味品公司，为了迎合更年轻的消费者群体，品牌决定重新调整视觉方案，打造新的logo和品牌样貌。此次品牌更新为了打造一个突破产业同质化设计，更有年轻活力，亲切温馨，但保留质朴品质的品牌形象。就此我提出了以下设计方案。该logo方案以及包装设计已投入生产。
